Playboy.com aims to make the iPhone even sexier

By Caroline McCarthy
The iPhone hype has either reached a high point or totally jumped the shark, depending on your personal opinion. Playboy.com just announced that it has launched its official iPhone effort, which it calls "iPlayboy."

We'll just say that it sure gives "touch screen" a whole new meaning.

Playboy's virtual goodie bag for the iPhone consists of 12 "sexy non-nude wallpapers" for the sleek Apple handset, a special photo album with another dozen photos of Playmates, an episode of Playboy's Sirius Satellite Radio show, and a video customized for the iPhone's interface. It's free, and available on the main Playboy Web site.

Now that the adult entertainment world has officially penetrated the iPhone hype machine, the next step is obvious: naughty toy add-ons!